Islamification vs. Islamophobia: A Message to the Youth in the Occident: Critical & Rhetorical Inquiries


  • Bahram Kazemian Tabriz Branch, Islamic Azad University
  • Shatha Naiyf Qaiwer University of Baghdad
  • Shafigeh Mohammadian Independent Researcher



identification theory, Burkean rhetoric, rhetorical strategies, socio-cognitive model, Mr. Khamenei’s letters, Islamophobia, Islamification


Drawing upon the recent theoretical framework of Burkean concept of identification (ID), the current study aims at probing the interaction of content and form in two letters penned by Iran’s Supreme Leader and addressed to the Youth on Jan. and Nov. 2015. To this end, the study seeks (i) to determine a role ID takes in the conveyance of intended assumptions to the targeted readers; and (ii) to observe if the writer’s objectives, i.e. to identify himself with the readers and to realize his politically-religiously-infused creeds, result in success or failure; moreover, (iii) it seeks to determine how he achieved his end to attenuate the impacts of blazing inferno of Islamophobia and anti-Islam sentiments in his addressees. The whole corpus (about 3000 words), in light of van Dijk’s Socio-cognitive approach, is critically perused to seek out contextually-coded expressions. The study tries to set out a manner in which political text/talk could be analyzed rhetorically employing ID concept. It was found that ID as a two-way process is a key component for both parties to identify with. It makes the readers align themselves with the writer and helps the writer to associate with the readers and accomplish his goals.

Author Biographies

Bahram Kazemian, Tabriz Branch, Islamic Azad University

Department of English

Shatha Naiyf Qaiwer, University of Baghdad

Department of English, College of Education for Women


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