Developing Multimodal Literacy in the Business English Reading Class: A Case Study of Students’ Presentation PowerPoint Slides
DOI:
https://doi.org/10.17507/jltr.1403.30Keywords:
multimodal literacy, business English, presentation, genre, modalityAbstract
This study aims to investigate the students’ multimodal literacies by analyzing their presentation PPT slides in Business English reading class in two dimensions of discourse genre and multimodality. It discovers certain preferences and patterns in their multimodal semiotic practice as well as some drawbacks in the meaning-making process. Students tend to adopt visualizing genre over other genres to demonstrate factual events in their PPT presentations. They are inclined to use language and image more frequently than other semiotic modes in their PPT meaning making. Besides, their technology and media literacy needs to be strengthened in searching, criticizing, analyzing online information resources. Eventually it provides teachers with pedagogical scaffolds to teach the viewing and representing of multimodal texts effectively.
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