Teaching English for Tourism: A Case Study in Kosovo

Authors

  • Libron Kelmendi University of Peja
  • Valdet Hysenaj University of Gjakova

DOI:

https://doi.org/10.17507/jltr.1505.02

Keywords:

English for specific purpose, English, Albanian, language teaching, tourism

Abstract

This paper analyzes the necessity of teaching English for tourism in Kosovo. This study falls within the realm of applied linguistics, specifically in the field of English for Specific Purposes (ESP). Tourism undoubtedly stands as a vital pillar for a country's economy. The aim of this paper is to underscore the significance of teaching the English language to students specializing in Tourism, Hospitality, and Environment. English is widely recognized among scholars focusing on tourism as a facilitative tool that enhances the quality of services provided to foreign tourists. Individuals working in national, municipal tourism offices, or private business facilities involved in tourism activities are obligated, as per their job descriptions, to communicate effectively with guests—foreign tourists who come from diverse cultural and linguistic backgrounds. Hence, mastery of the English language and proficient communication in English are essential factors in the field of tourism and hospitality. This paper aims to address the challenges of mastering English language skills and the importance of teaching English in the context of tourism and hospitality in Kosovo. The paper includes a research study conducted among students of the Department of Management in Tourism, Hospitality, and Environment (MTHE), emphasizing the relevance of the English language in this domain. The research methodology utilized in this study is both quantitative and qualitative, involving data collection through a questionnaire. The questionnaire results underscore the necessity of teaching English for tourism and the pivotal role of the English language in the entire industry.

Author Biographies

Libron Kelmendi, University of Peja

Faculty of Management in Tourism, Hospitality and Environment

Valdet Hysenaj, University of Gjakova

Faculty of Education

References

Anam, M., & Rachmadian, A. (2020). Need analysis of English language usage for Tourism university students. EnJourMe (English Journal of Merdeka): Culture, Language, and Teaching of English, 5(2), 178-187. https://doi.org/10.26905/enjourme.v5i2.5105

Bloomfield, L. (1926). A Set of Postulates for the Science of Language. International Journal of American Linguistics, 15, 195 - 202.

Fatos Gjata. (2017). English and its Role in the Development of Tourism in Albania and in the World. https://doi.org/10.5281/zenodo.1079902

Hunziker, W., Krapf, K. (1942). Grundriss Der Allgemeinen Fremdenverkehrslehre [Outline of the General Theory of Tourism]. Verlag, Zurich.

Hutchinson, T., & Waters, A. (1987b). English for specific purposes. Cambridge: Cambridge University Press.

Ida Bagus Nyoman Mantra, Ida Ayu Made Sri Widiastuti, Nengah Dwi Handayani, & Anak Agung Istri Yudhi Pramawati. (2020). English Language Urgency for Tourism and Hospitality Employees to Boost Global Economy. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(7), 5458-5469. Accessed November 16, 2023. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/2709.

Jafari, J. (1995). Structure of tourism: Three integrated models. In S.F. Witt and L. Moutinho (eds) Tourism Marketing and Management Handbook (pp 5-17). London: Prentice Hall International.

Jenkins, J. (2009). English as a lingua franca: interpretations and attitudes. World Englishes, Vol. 28, No. 2, pp. 200–207, 2009.

Jespersen, O. (1922). Language; its nature, development and origin. London: G. Allen & Unwin ltd.

Language and Tourism. (1987). Erik Cohen and Robert L. Cooper. Annals of Tourism Research, vol. 13, no. 4, 1986, pp. 533-564. Pergamon Journals, Inc., Fairview Park, Elmsford, New York 10523. $75 annual subscription. Journal of Travel Research, 25(4), 42–42. https://doi.org/10.1177/004728758702500430

Lundberg, D. E., Krishnamoorthy, M. & Stavenga, M. H. (1995). Tourism economics. Wiley.

Mauranen, A. (2018). Conceptualizing ELF. In The Routledge Handbook of English as a Lingua Franca. Routledge.

Mathieson, A., Wall, G. (1982). Tourism: Economic, Physical and Social Impacts. New York: Longman House.

Richards, J. C., Platt, J., & Platt, H. (1992). Longman Dictionary of Language Teaching and Applied Linguistics (2nd ed.). London: Longman.

Richards J. C. & Schmidt R. W. (2010). Longman dictionary of language teaching and applied linguistics (4 ed.). Longman.

Sapir, E. (1921). Language: An Introduction to the Study of Speech. New York: Harcourt, Brace & World Inc., 33-35.

Saussure, F.., In Bally, C., & Sechehaye, A. (1966). Course in general linguistics. New York: McGraw-Hill.

Simion, M.O. (2012). The Importance of Teaching English in the Field of Tourism in Universities. Annals - Economy Series, 2, 152-154.

Swales, J. (1992). Language for specific purposes. In J. Edelstein (Ed.), International Encyclopedia of Linguistics (Vol. 2) New York: Oxford University Press.

Vukovic Vojnovic, Dragana & Nicin, Marija. (2012). English as a Global Language in the Tourism Industry: A Case Study. Accessed November 11, 2023. Retrieved from www.researchgate.net/publication/335442803_English_as_a_Global_Language_in_the_Tourism_Industry_A_Case_Study

Yoeti, O. A. (1982). Perencanaan Strategis Pemasaran daerah Tujuan Wisata. [Strategic Marketing Planning for Tourist Destination Areas] Jakarta: PT Pradnya Paramita.

Downloads

Published

2024-09-01

Issue

Section

Articles