Language and Digital Content in Saudi E-Commerce: An Analytical Review
DOI:
https://doi.org/10.17507/jltr.1703.34Keywords:
digital discourse, intercultural pragmatics, localization, bilingual use, cultural adaptationAbstract
The gradual rise of e-commerce in Saudi Arabia has generated new needs for linguistically and culturally qualified digital interaction. This analytical review investigates how the use of language and the design of digital data overlap with competent interactional conventions in electronic trade environments in Saudi Arabia. Employing an integrative methodology that synthesizes both peer-reviewed research studies and industry analyses, the review explores how Arabic and English are utilized across e-commerce platforms. The analytical review also focuses on the implications of localization, quality of translation, and intercultural communication for professional practices and training. The results suggest that culturally adjustable language tactics promote consumer confidence. However, deficiencies are noticed in the preparation of content for bilingual and culturally perceptive communication. The review concludes that specialized cross-cultural training and localized language strategies are important to enhance clarity, brand reliability, and user experience in Saudi e-commerce. Future research should further investigate the correlation between linguistic adaptation and digital consumer conduct to guide professional communication training in multilingual trade sectors.
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