A Multimodal Ecological Discourse Analysis of Presentation PowerPoint Slides in Business English Class
DOI:
https://doi.org/10.17507/jltr.1306.23Keywords:
multimodal ecological discourse analysis, visual grammar, ecosophy, business EnglishAbstract
This study applies the visual grammar theory to the multimodal ecological discourse analysis of the students’ presentation PPT slides in business English class. It investigates the process of meaning construction through a quantitative analysis of 160 images and a thorough qualitative analysis of 2 specific images. The results reveal that students’ ecological values embedded in PPT design are delivered via intersemiotic play of multimodal semiotic resources. And it is found that students’ ecological values are in accordance with the ecosophy of “Diversity and Harmony, Interaction and Co-existence”, which highlights the harmonious coexistence between man, society and nature.
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